Julia Rosenbaum is an internationally recognized health behavior change specialist with extensive experience providing technical direction, project oversight and leadership for a variety of health issues, notably WASH, HIV, nutrition, dengue and child health. Currently, Rosenbaum serves as Deputy Director and Senior Behavior Change Specialist for the USAID-funded WASHplus Project. Rosenbaum was responsible for helping to shape AED and now FHI’s behavior change approach beyond communications to incorporate the role of improved products, services and systems in catalyzing and sustaining health-related behavior change. She has pioneered applications of assets based approaches, positive deviance and other behavior change innovations across technical areas. She is co-developer of the BEHAVE Framework for Program Planning, which has been widely applied by hundreds of government and non-governmental organizations in planning evidence-based behavior change initiatives Rosenbaum holds an ScM from the Harvard School of Public Health and an undergraduate degree from the University of Michigan in Medical Anthropology. She has worked extensively in the Americas, South Asia, East and Southern Africa.