You may have heard about the recent controversies surrounding digital contraceptive apps.
For instance, Natural Cycles faced backlash when some users experienced unintended pregnancies while relying on it for contraception.
However, despite such challenges, the femtech industry continues to grow. Consider Moody Month, which recently raised $132,000 in a Seed round on December 6, 2023.
Or Flo Health, now valued at $200 million—clear signs of the high demand for innovative female health and period-tracking apps according to their website.
So, what makes these apps successful, and how can you avoid common pitfalls to create a standout app?
If you’re a health-tech entrepreneur or provider, learning from these apps’ successes and challenges can help you avoid common mistakes and build a top-performing app in the industry.
1. Flo Period & Pregnancy Tracker
App
Flo Period & Pregnancy Tracker
Valuation
$1 Billion
Users
120 million+
Key Features
Cycle & symptom tracking, fertility and ovulation predictions, pregnancy tracking, personalized insights, expert content, community support
Languages
20+
Subscription
Free with premium in-app purchases
Flo stands out as a comprehensive women’s health app, offering reliable tracking tools and expert-driven insights across different life stages.
Users can track their cycle, monitor symptoms, and receive personalized health recommendations.
With its advanced pregnancy mode, Flo supports women from conception to postpartum.
Additionally, its community feature enables users to connect with others for shared experiences and advice.
Flo is particularly strong in personalization, making it a go-to choice for users looking for in-depth cycle insights and medical-grade information, though premium features can add to the cost.
2. Period Tracker Period Calendar
App
Period Tracker Period Calendar
Valuation
Not disclosed
Users
300 million+
Key Features
Calendar-based tracking, basic cycle, and symptom logging
Languages
45+
Subscription
Free
The Period Tracker Period Calendar is known for its simplicity and ease of use. With a calendar-centric design, users can quickly log menstrual cycles and view predicted ovulation dates.
While it doesn’t offer advanced features like in-depth symptom analysis or expert content, it’s ideal for users looking for a straightforward, visual tool to monitor their cycles.
This app is accessible in over 45 languages, making it a widely used choice globally.
3. MEiyou (Meet You)
App
MEiyou (Meet You)
Valuation
Not disclosed
Users
300 million+ (primarily in China)
Key Features
Cycle & fertility tracking, social community, health insights, lifestyle tracking, reminders
Languages
Primarily Chinese
Subscription
Free with additional features
MEiyou, originally launched as a period tracker, has expanded to become a full social platform for women’s health. The app offers basic cycle and ovulation tracking, as well as lifestyle tracking for diet, exercise, and wellness.
MEiyou’s community feature lets users engage with a broad user base, making it a unique social space for discussing topics from fertility to general well-being.
Although most popular in China, MEiyou’s focus on community sets it apart from other apps.
4. My Calendar – Period Tracker
App
My Calendar – Period Tracker
Valuation
Not disclosed
Users
6 million+
Key Features
Basic cycle tracking, symptom tracking, community features
Languages
20+
Subscription
Free
My Calendar provides users with a simple and effective way to track menstrual cycles and basic symptoms.
It includes a community feature for shared support and advice.
I use those 3. Health App, My Calendar and Period Tracker pic.twitter.com/u3NdPMccO3
— Vionna (@Kurlycheeks) February 15, 2024
While the app’s features are more limited compared to premium options, it serves users looking for a reliable, uncomplicated tracker without the commitment of a subscription fee.
The app’s design and multilingual support make it accessible for a wide range of users.
5. Clue Period Tracker & Calendar
App
Clue Period Tracker & Calendar
Valuation
Not disclosed
Users
Millions globally
Key Features
Detailed cycle tracking, symptom tracking, fertility insights, community forums, premium educational content
Languages
20+
Subscription
Free with $9.99 monthly or $39.99 annually for a premium
Clue is widely recognized for its scientific approach to menstrual health.
It offers detailed tracking, including data on flow, mood, and symptoms, and features specialized modes for conception, pregnancy, and perimenopause.
Clue’s premium plan provides access to advanced fertility insights, educational content, and personalized recommendations.
Users appreciate its focus on inclusivity and science-backed content, though some educational resources are exclusive to the premium subscription.
6. Clover: Period & Cycle Tracker
App
Clover: Period & Cycle Tracker
Valuation
Not disclosed
Users
4 million+
Key Features
Basic cycle tracking, limited symptom tracking, user-friendly interface
Languages
Multiple
Subscription
Free
Clover is an intuitive and easy-to-use tracker known for its clear design and effective cycle tracking. It provides basic tools for tracking menstrual cycles and some symptoms, focusing on accessibility and ease of use.
With a minimalistic interface, Clover is ideal for users seeking simplicity.
The app’s straightforward functionality makes it a good choice for beginners or those looking for a no-frills solution.
7. Stardust: Period & Pregnancy Tracker
App
Stardust: Period & Pregnancy Tracker
Valuation
Not disclosed
Users
Millions
Key Features
Detailed cycle tracking, hormone tracking, sharing capabilities, pregnancy planning
Languages
Multiple
Subscription
Free with premium starting at $2.99/week
Stardust combines period tracking with hormone tracking, allowing users to monitor shifts throughout their cycles.
Unique features include the option to share cycle details with friends or partners.
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Users enjoy its attractive design and accessible features, though some deeper insights require a premium subscription.
Stardust is a great fit for users interested in mood and hormonal tracking alongside basic cycle management.
8. Wocute – Sister in Your Life
App
Wocute – Sister in Your Life
Valuation
Not disclosed
Users
Growing
Key Features
Cycle tracking, animated UI, symptom logging, health reminders, educational resources
Languages
Multiple
Subscription
Free
Wocute stands out with its playful design, featuring animated characters and sound effects.
This app offers basic cycle and symptom tracking, along with personalized reminders and health tips. Its unique, engaging design helps make period tracking more approachable.
It is particularly popular with users who enjoy a more lighthearted, fun experience in health tracking.
9. Eve by Glow
App
Eve by Glow
Valuation
Not disclosed
Users
Millions
Key Features
Cycle tracking, sexual health insights, community forums, symptom logging
Languages
Multiple
Subscription
Free with in-app purchases
Eve by Glow offers cycle tracking alongside sexual health education, making it a unique option for users seeking insights into both reproductive and sexual wellness.
The app includes interactive community forums and comprehensive symptom tracking, providing users with personalized insights and support.
It’s ideal for users who want to take a broader approach to health, though some features require in-app purchases.
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10. Ovia Fertility & Cycle Tracker
App
Ovia Fertility & Cycle Tracker
Valuation
Not disclosed
Users
Growing
Key Features
Cycle tracking, ovulation predictions, conception planning, wellness tips
Languages
Multiple
Subscription
Free with in-app purchases
Ovia is designed for those focused on conception and fertility tracking.
It provides users with ovulation predictions, conception advice, and wellness tips.
Known for its supportive tools and data-driven recommendations, Ovia is popular among users planning pregnancy.
The app offers both a free version and additional features available through in-app purchases, making it a flexible choice.
Bottom Line
According to Apurva Shah, MD, an ob-gyn at Women’s Wellness Associates at Saint Vincent Hospital and medical advisor at Mira, a woman’s menstrual cycle is a key vital sign for overall health. Tracking it with a reliable period tracker app can help identify potential underlying health issues early on.