You may have heard about the recent controversies surrounding digital contraceptive apps.
For instance, Natural Cycles faced backlash when some users experienced unintended pregnancies while relying on it for contraception.
However, despite such challenges, the femtech industry continues to grow. Consider Moody Month, which recently raised $132,000 in a Seed round on December 6, 2023.
Or Flo Health, now valued at $200 million—clear signs of the high demand for innovative female health and period-tracking apps according to their website.
So, what makes these apps successful, and how can you avoid common pitfalls to create a standout app?
If you’re a health-tech entrepreneur or provider, learning from these apps’ successes and challenges can help you avoid common mistakes and build a top-performing app in the industry.
1. Flo Period & Pregnancy Tracker
| App | Flo Period & Pregnancy Tracker |
|---|---|
| Valuation | $1 Billion |
| Users | 120 million+ |
| Key Features | Cycle & symptom tracking, fertility and ovulation predictions, pregnancy tracking, personalized insights, expert content, community support |
| Languages | 20+ |
| Subscription | Free with premium in-app purchases |
Flo stands out as a comprehensive women’s health app, offering reliable tracking tools and expert-driven insights across different life stages.
Users can track their cycle, monitor symptoms, and receive personalized health recommendations.
With its advanced pregnancy mode, Flo supports women from conception to postpartum.
Additionally, its community feature enables users to connect with others for shared experiences and advice.
Flo is particularly strong in personalization, making it a go-to choice for users looking for in-depth cycle insights and medical-grade information, though premium features can add to the cost.
2. Period Tracker Period Calendar
| App | Period Tracker Period Calendar |
|---|---|
| Valuation | Not disclosed |
| Users | 300 million+ |
| Key Features | Calendar-based tracking, basic cycle and symptom logging |
| Languages | 45+ |
| Subscription | Free |
The Period Tracker Period Calendar is known for its simplicity and ease of use. With a calendar-centric design, users can quickly log menstrual cycles and view predicted ovulation dates.
While it doesn’t offer advanced features like in-depth symptom analysis or expert content, it’s ideal for users looking for a straightforward, visual tool to monitor their cycles.
This app is accessible in over 45 languages, making it a widely used choice globally.
3. MEiyou (Meet You)
| App | MEiyou (Meet You) |
|---|---|
| Valuation | Not disclosed |
| Users | 300 million+ (primarily in China) |
| Key Features | Cycle & fertility tracking, social community, health insights, lifestyle tracking, reminders |
| Languages | Primarily Chinese |
| Subscription | Free with additional features |
MEiyou, originally launched as a period tracker, has expanded to become a full social platform for women’s health. The app offers basic cycle and ovulation tracking, as well as lifestyle tracking for diet, exercise, and wellness.
MEiyou’s community feature lets users engage with a broad user base, making it a unique social space for discussing topics from fertility to general well-being.
Although most popular in China, MEiyou’s focus on community sets it apart from other apps.
4. My Calendar – Period Tracker
| App | My Calendar – Period Tracker |
|---|---|
| Valuation | Not disclosed |
| Users | 6 million+ |
| Key Features | Basic cycle tracking, symptom tracking, community features |
| Languages | 20+ |
| Subscription | Free |
My Calendar provides users with a simple and effective way to track menstrual cycles and basic symptoms.
It includes a community feature for shared support and advice.
While the app’s features are more limited compared to premium options, it serves users looking for a reliable, uncomplicated tracker without the commitment of a subscription fee.
The app’s design and multilingual support make it accessible for a wide range of users.
5. Clue Period Tracker & Calendar
| App | Clue Period Tracker & Calendar |
|---|---|
| Valuation | Not disclosed |
| Users | Millions globally |
| Key Features | Detailed cycle tracking, symptom tracking, fertility insights, community forums, premium educational content |
| Languages | 20+ |
| Subscription | Free with $9.99 monthly or $39.99 annually for premium |
Clue is widely recognized for its scientific approach to menstrual health.
It offers detailed tracking, including data on flow, mood, and symptoms, and features specialized modes for conception, pregnancy, and perimenopause.
Clue’s premium plan provides access to advanced fertility insights, educational content, and personalized recommendations.
Users appreciate its focus on inclusivity and science-backed content, though some educational resources are exclusive to the premium subscription.
6. Clover: Period & Cycle Tracker
| App | Clover: Period & Cycle Tracker |
|---|---|
| Valuation | Not disclosed |
| Users | 4 million+ |
| Key Features | Basic cycle tracking, limited symptom tracking, user-friendly interface |
| Languages | Multiple |
| Subscription | Free |
Clover is an intuitive and easy-to-use tracker known for its clear design and effective cycle tracking. It provides basic tools for tracking menstrual cycles and some symptoms, focusing on accessibility and ease of use.
With a minimalistic interface, Clover is ideal for users seeking simplicity.
The app’s straightforward functionality makes it a good choice for beginners or those looking for a no-frills solution.
7. Stardust: Period & Pregnancy Tracker
| App | Stardust: Period & Pregnancy Tracker |
|---|---|
| Valuation | Not disclosed |
| Users | Millions |
| Key Features | Detailed cycle tracking, hormone tracking, sharing capabilities, pregnancy planning |
| Languages | Multiple |
| Subscription | Free with premium starting at $2.99/week |
Stardust combines period tracking with hormone tracking, allowing users to monitor shifts throughout their cycles.
Unique features include the option to share cycle details with friends or partners.
Users enjoy its attractive design and accessible features, though some deeper insights require a premium subscription.
Stardust is a great fit for users interested in mood and hormonal tracking alongside basic cycle management.
8. Wocute – Sister in Your Life
| App | Wocute – Sister in Your Life |
|---|---|
| Valuation | Not disclosed |
| Users | Growing |
| Key Features | Cycle tracking, animated UI, symptom logging, health reminders, educational resources |
| Languages | Multiple |
| Subscription | Free |
Wocute stands out with its playful design, featuring animated characters and sound effects.
This app offers basic cycle and symptom tracking, along with personalized reminders and health tips. Its unique, engaging design helps make period tracking more approachable.
It is particularly popular with users who enjoy a more lighthearted, fun experience in health tracking.
9. Eve by Glow
| App | Eve by Glow |
|---|---|
| Valuation | Not disclosed |
| Users | Millions |
| Key Features | Cycle tracking, sexual health insights, community forums, symptom logging |
| Languages | Multiple |
| Subscription | Free with in-app purchases |
Eve by Glow offers cycle tracking alongside sexual health education, making it a unique option for users seeking insights into both reproductive and sexual wellness.
The app includes interactive community forums and comprehensive symptom tracking, providing users with personalized insights and support.
It’s ideal for users who want to take a broader approach to health, though some features require in-app purchases.
10. Ovia Fertility & Cycle Tracker
| App | Ovia Fertility & Cycle Tracker |
|---|---|
| Valuation | Not disclosed |
| Users | Growing |
| Key Features | Cycle tracking, ovulation predictions, conception planning, wellness tips |
| Languages | Multiple |
| Subscription | Free with in-app purchases |
Ovia is designed for those focused on conception and fertility tracking.
It provides users with ovulation predictions, conception advice, and wellness tips.
Known for its supportive tools and data-driven recommendations, Ovia is popular among users planning pregnancy.
The app offers both a free version and additional features available through in-app purchases, making it a flexible choice.
Bottom Line
According to Apurva Shah, MD, an ob-gyn at Women’s Wellness Associates at Saint Vincent Hospital and medical advisor at Mira, a woman’s menstrual cycle is a key vital sign for overall health. Tracking it with a reliable period tracker app can help identify potential underlying health issues early on.